LANDING PAGE OPTIMIZATION (Recomended Site – wix.com)
  • Drive traffic evenly to the A/B testing – what if the prospec is lead to the less A instead of B
  • 1 control version and 1 variation at a time, If there is lots of traffic then multiple variation is possible
  • Duration – depends on the data gotten (eg. 1,000 compare to 200 visitors in 1 day, 1,000 would be enough to make decision)
     IMAGES
  • Genuine Images VS Stock Image
  • Make the best use of stock image
  • What else can you test for images
    • Placement
    • image of the product vs image of how to use your product
    • different size
  • Resources
     HEADLINES
 
     CALL TO ACTION (CTA)
  • The impact
  • Test you offer – what ppl get from you upon signing up
     LEAD MAGNET IDEAS
  • Guide / Report
  • Cheat Sheet
  • Video training
  • Assessment test
     A/B TESTING TOOLS (Should not be done in random – structure is recommended)
  • Visual Website Optimizer
  • Optimizely
  • Instapage
  • GetResponse (2 months free for Malaysia & Singapore for NOW)
    • GetResponce cookies last up to 120 Days
    • Some of the features of GetResponse
      • Intelligent pop-up form on website
      • Built-in survey tool
      • Landing page (A/B Testing)
      • Marketing automation
      • Live chat support
      • Value for money
INTRODUCTION TO AUTORESPONDER (Recomended – GetResponse)
  • Avoid Junk Mail
    • Subject line
    • Avoid spamming people – google is able to identify spammers
  • Account set ups
  • Work on Landing page
  • Resources